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B2B Meta Ads Masterclass

In the course you'll learn:

  • High-Intent on Social:

    BOFU angles that pull in decision-makers (problem-aware → demo-ready), even without search intent.

  • Account Architecture that Scales:

    Advantage+ vs. manual, when to split by geo/offer, and budget caps that protect CPA.

  • Lead Quality Engine:

    Instant Forms vs. Website Conversions, qualifying questions that cut spam 40–60%, and routing to CRM.

  • CAPI & Attribution Made Simple:

    Pixel + Conversions API, offline conversions, and mapping to HubSpot/GA4 for SQL tracking.

  • Creatives that Converts:

    UGC-style explainers, carousel frameworks, and 6 hooks that consistently drive demo requests.

  • The 60-Minute Launch Checklist:

    Events, exclusions, audiences, lead handling SLAs, and retargeting that actually pays.

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