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B2B Hubspot Masterclass

In the course you'll learn:

  • Lifecycle & Lead Status That Stick:

    Airtight definitions (Subscriber → MQL → SQL → Opportunity) + sales-friendly Lead Status.

  • Lead Scoring That Predicts Revenue: Engagement + firmographic + intent signals; when to trigger SDR vs. nurture.

  • Routing & Handoff:

    Round-robin, territories, and SLAs that cut response times and lift demo show rates.

  • Attribution That Finance Trusts:

    HubSpot + GA4 + Offline conversions; multi-touch vs. W-shape; pipeline ROAS.

  • Forms, CTAs & Offers:

    Reduce friction, enrich data, and stop spam while protecting conversion rate.

  • Automation That Scales:

    Enrollment criteria, re-entry logic, dedupe, contact/Company association rules.

  • The 60-Minute Setup Checklist:

    Properties, pipelines, scoring, routing, dashboards—go from chaos to clarity.

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