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B2B Google Ads Masterclass

In the course you'll learn:

  • The High-Intent Lead System:

    How to capture decision-makers searching bottom-of-funnel terms (and kill vanity keywords).

  • Campaign architecture that scales:

    SKAG-lite vs. themed ad groups, when to use PMax for leads, and brand defense playbook.

  • Offer & funnel mechanics for B2B:

    Landing page structure, lead-magnet angles, and form friction fixes that lift CVR 20–40%.

  • Money math for marketers:

    CAC payback, pipeline ROAS, and how to tie Google Ads to SQLs in GA4 + HubSpot.

  • The 60-Minute Launch Checklist:

    Tracking, conversions, audiences, and bid strategies—even if you’re starting from scratch.

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