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In the video you'll learn:
Lifecycle & Lead Status That Stick:
Airtight definitions (Subscriber → MQL → SQL → Opportunity) + sales-friendly Lead Status.
Lead Scoring That Predicts Revenue: Engagement + firmographic + intent signals; when to trigger SDR vs. nurture.
The 60-Minute Setup Checklist:
Properties, pipelines, scoring, routing, dashboards—go from chaos to clarity.